From populism to tribalism. The new frontier of political consensus

Voters’ low education, social anger, fake news dissemination? No, explaining the political communication at present days must take in account the tribal individual attitude, a legacy we inherited in the species’ adaptation process. Its fair to state that the social networks rise, and the fact that VIP and politician are massively using them, originated a borderless space where users are acting like hunters for accessing infos and messages useful to their tribe. Similarly to cavemen, the websurfer is moved by his survival instinct coded in his own

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Cognitive bias and echo chambers: the social media trap

In the era of hyper-information, which began with the development of the network and was further amplified by the use of social media, we have access to an unlimited range of news. How does our brain react to this constant flow of stimuli? To answer this complex question, we must refer to the cognitive bias’ utilization when we are overwhelmed by a flood of information, as happens, for example, with social networks. The leading role is played by the confirmation

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